Creative strategist | Writer | Photographer
From brand campaigns to profiles, I specialize in developing content, campaign strategy, and stories in the outdoor and travel industries. I’ve worked with dozens of brands and publications, both in-house and freelance.
Backcountry | The Crested Butte News | CBCO | Stay Wild Magazine | EVO | PEAK Mountain & Home | Revitalize Wellness Retreats | Pack Leader University |
Backcountry | The Crested Butte News | CBCO | Stay Wild Magazine | EVO | PEAK Mountain & Home | Revitalize Wellness Retreats | Pack Leader University |
I’m Cayla.
Fun for me is riding on the back of a dirt bike through the jungle of Costa Rica in a dress and flip flops just to go dancing at a dirt floor bar.
It’s living in a tent at a remote fish weir in Kodiak, AK for a summer, cooking salmon straight from the river over a fire.
Fun for me is the crossroads of adventure, planning itineraries around good food, and having as many out of the box experiences I can find along the way.
In my previous role as Head of Copy for Backcountry.com, I fell in love with creative strategy and human-centered storytelling. As a journalist, I teased the narrative thread through profiles and environmental pieces. I love helping small businesses tell their stories and writing feature pieces on interesting creatives, makers and oddballs.
This is what I do.
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Strategy, copywriting & video scripting
You’ve got a brand story to tell and you need someone with the creative chops to bring it to life. Add in my marketing acumen, and your campaign will seamlessly weave through multiple channels, like video, social, landing pages and email.
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Profiles & interviews
With a background in journalism and the joy of hearing people’s stories, I find the narrative thread and write campaigns, articles, and video scripts that bring humanity into your brand.
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Essays & photography
Got an interesting story to tell for an article or single-channel campaigns? I’m a seasoned essayist, journalist and photographer that can capture the narrative your brand is going for.