Race for a Job: Student Challenges Liquid Death Exec to Ultra Run to Land Dream Career

It's tough to stand out in the job market today — so, one student attempted a 115-mile ultra race just to get noticed.

I’ve been a long-time follower of Andy Pearson, the VP of Creative at canned water company Liquid Death. I watched as a foot race unfolded over on LinkedIn, with copywriting student Aidan Haas challenging Andy to an ultra of his choosing in exchange for a job.

This was a story and interview opportunity too good to pass up, so I pitched it to Gear Junkie. Read the full story here.