Bring your brand to life with complete campaign strategy and full stack copywriting.

People fall in love with people, not brands. I’ve been developing campaign strategy and copywriting for brands, both in-house and freelance for over a decade. I’m adept at working cross-functionally with brand managers, production, and creative teams or rocking solo with a creative director or copy manager.

Whether you’re starting off with an insight and need help developing a multi-channel campaign that lives and breathes your brand, or if you have a campaign developed but need a copywriter to bring it home, you’re in the right place.

WHITESPACE by Shaun White

Premium luxury snowboarding kits and apparel meet the hard charging chops of the most decorated snowboarder in the game — Shaun White.

For this campaign I interviewed Shaun and his brother Jesse to develop content spanning landing pages, email, social, catalog, and video spots. The brief entailed developing the narrative voice for the WHITESPACE brand and speaking to gear that can go from chairlift to barstool while maintaining its premium luxury appeal.

Check out the “Behind the Design” video I developed interview questions and creative strategy for.

Director: Sunn Kim

Videographer: Caleb Hawkins

Production: Tyler Arrivillaga

In house work
Backcountry

Outervention

Needing an intervention but… outside? Backcountry took three people on an Outervention of a lifetime, traveling through the jungles of Costa Rica, the glacial valleys of Iceland, and the mountain bike trails of Cascadia in the PNW.

I lead copy direction and narrative development for this campaign that spanned long-form video, website, social, email, blogs, and a catalog. I lead the interview process for each video, teasing out the narrative through-line and bringing it to life in collaboration with production.

Director: Sunn Kim

Videographer: Caleb Hawkins

Production: Tyler Arrivillaga

In house work
Backcountry

Winter Olympics Ad Spot

How to make the best outwear… start with Backcountry. This ad spot aired during the 2022 Winter Olympics and received over 60 million unique impressions. I wrote the voiceover copy and my dog, June, and I both acted in the spot.

Director: Sunn Kim

Videographer: Caleb Hawkins

Production: Tyler Arrivillaga

In house work
Backcountry

Creative Copywriting

  • Travis Rice, Natural Selection Tour

    I lead copy for this partnership that spanned over three seasons. Work included drafting interview questions for all Natural Selection Tour athletes, and developing copy for a full-stack campaign.

  • Abodu, multiple campaigns

    I was contracted by luxury accessory dwelling unit company, Abodu, based in California. I wrote multiple full stack campaigns and landing page redesigns alongside their creative team.

  • Catalog

    I wrote, lead copy direction, and edited multiple catalogs during my time with Backcountry. Each catalog took the reader on a narrative journey through the entire book, including Gearhead tips, local recommendations, and interviews.

  • Email

    Email

    With everyone fighting for precious inbox space you need copy that stands out. Whether you’re looking for brand forward copy or a strategic overhaul of your email marketing, you’re in the right place.